#24: The power of one

Happy Friday 🎉 Two things:

1. Scientists verified that after spending almost 16 years in captivity without males, a female crocodile in Costa Rica gave birth to an offspring that was 99.9% genetically similar. Fingers crossed, ladies. Today it’s a crocodile, tomorrow it could be…you?

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🧹 Housekeeping…

1. The Friday Fix has 444 readers today. Buy yourself a drink on me 🍻

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Okay, let’s get into it 🚀

💡 1 thing I've learned

The power of one.

I don’t care if you read this.

Okay, I’m lying. I care a lot more than I should.

But when I started, I didn’t care at all.

Even though I dream of this newsletter blowing up and becoming fodder for conversations at dinner tables everywhere, I don’t write to appeal to you.

I write to younger me—

Me 10 years ago.

Me a week ago,

Me yesterday.

I write to myself, and because the human experience is the most unoriginal phenomenon since the last Hallmark movie you watched, creating something with a specific person in mind, effectively appeals to a wider audience.

Remember WORDLE? A husband created it for his wife who loved word games. Wordle blew up and the husband sold it to the New York Times for a small fortune.

The power of one lies in the care and attention niching down compels you to consider.

So, the next time you want to make something, think about that one person you’re making it for. What do they look like? What are they afraid of? What do they want most? Do they take three meals a day or skip lunch? Do they have kids? Are they married? Do they like dogs? Who are they?

Don’t pander to the public. Pour your heart out to one person, and watch the crowd gather around.

AD: Kiss the basic life goodbye 💋

There are two kinds of people in the world: those who don’t use lip balm and spend 8 hours a day licking their lips, and those who love them themselves and stay ready to be kissed at a moment’s notice. Who do you want to be? 

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🙏🏾 1 thing I'm grateful for

My son’s dimples.

I used to have dimples. I still maintain I do despite the overwhelming evidence to the contrary.

My wife also thinks she has dimples. Whenever we have this debate, she twists her face like she’s pretending to enjoy a shot of tequila and presses the flesh just below her razor-sharp cheekbones.

And I get out my magnifying glass…

…and lie to her because that’s the secret to a happy marriage.

But Zion has dimples! We just hope they last; lest his future lovers and friends have to buy magnifying glasses.

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🚀 Pro-tip

Your next favourite Excel function in 3,2,1…

If you wanted to number a list of items from 1 to 10, how would you generate the numbers?

Fine is the line between basic and boss! Choose wisely.

🧩 Games

An illusion

Source

Apparently, some people can’t see the 3-digit number in the picture below. Can you? (Don’t panic if you can’t)

Answer below

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🐸 This frog lives better than you and I

❓Riddle answer

Answer: 571

Have a great weekend,

— Shem

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